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I work in medium format, 35mm or
digital dependant on my clients specific requests and the assignment.
When quality or large reproduction is required
medium format is the answer. I use the "ideal format" Pentax 67.
For spontaneity and fast action my 35mm Nikon
film gear is ideal .
Direct to digital I use Nikon 6 mega pixel+
digital cameras. Its ideal for quick turnaround or where workflow
from camera to final presentation is all digital. Cost is unfortunately no
cheaper (*1) and there are still significant
limitations in shooting fast action, superior quality, or wide angled interiors (*2).
360 panoramic images for the internet are also
best captured digitally.
If quality images captured on film are needed
digitally, scanning and storing on CD is the good value and
versatile solution.
To produce different and unusual images that stand out
in a competitive marketplace I have a wide selection of lenses, cameras
and accessories that allow me to take subjects from a selection of angles and in
different lighting situations. The equipment makes the best of techniques
such as speed blur, unusual light, out of focus, close focus, slow exposure,
compressed imaging, and tilted horizons.
My Bowen's portable studio lighting system completes
the system for interiors and specialist situations.
No less important is the range of cases and
accessories that allow it all to be transported airfreight worldwide and
and operate in a wide range of inhospitable conditions.
*1. Cost in digital is unfortunately
no cheaper as although there is no film expense the continual updating of
digital equipment to take advantage of fast moving technology requires
additional an fee.
*2 For fast action even the top range Nikon
digital equipment does not yet compare to my F5 in terms of speed or
quality.
*3 Image quality does not compare to my
large negative 6X7. Also due to the complexities of lenses and digital
chips a digital interior has to be taken on a wider than normal fish eye lens to
cover the same room width. This causes "converging verticals" that
look bad in a brochure. It can be fixed post production in Photoshop but that is
expensive and can lead. to additional quality losses. |